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Writer's pictureEric

Your clothes send a message -- You should be in control of it.

Updated: Mar 19, 2023



Fashion trends come and go, but finding clothes that are comfortable, versatile, and easy to care for is always in style. We all want to look good and feel confident, but let's face it, we don't want to spend hours deciding what to wear or constantly worry about keeping up with the latest fad.


On the other hand, some brands are making clothes that are meant to be worn once or twice and then discarded, which is not only bad for the environment but also puts unnecessary pressure on us to keep up with the latest trends.


So what's the answer? It's simple: find your own style and don't give a damn about what others think.


For me, that means wearing a lot of black and neutral t-shirts that are lightweight, comfortable, and not see-through. But I also want to stand out and express my personality through my clothing. That's where our brand comes in.


We have a particular point of view when it comes to design – minimal, industrial, nerdy, queerish, and angsty – and we're always looking for likeminded souls to share their thoughts with us. Whether you're looking for clothes that are situationally appropriate, deeply ironic or want to express your internal monologue and values, we've got you covered.


And if you're tired of the same old clothes from Target, H&M, Uniqlo, or Primark, subscribe to our newsletter for sneak peeks of what we have in the works, including accessories that will take your outfit to the next level.


At the end of the day, it's all about being bold, different, and true to yourself. So go ahead and choose what you put on your body and out there for others to see. We'll be here to support you every step of the way.

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